Staging the Museumspace: Overlapping Personal, Social, and Hedonic Experiences
A visit to museum is beyond receiving services from the staff or knowledge from browsing and reflecting on the experiences of interacting with the exhibits. Instead, service encounters at the museum
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2013
• #Community Relations
Healthful Food Decision-Making at the Point of Purchase: An Update on Nutrition Labeling
Nutrition labeling aims to help consumers make healthful food decisions. However, consumers often make habitual decisions that are driven by taste when shopping groceries and disregard nutrition
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2013
• #Food Standards
I’ll Keep the Cuddly One: Effects of Cuteness versus Elegance on Product Retention
Despite the existence of several successful cute-looking products in the marketplace, such as the Volkswagen Beetle or the numerous Hello Kitty accessories, it seems that marketers still prefer
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2013
• #Corporate Image
Value is Shaped by Unsatisfied Desire: Activating Frustrated Values From Past Tradeoffs Dynamically Shifts Unrelated Decisions
Traditional (e.g., microeconomic) views have presumed that the values or utilities people attach to various entities are fixed. From this perspective, making a good decision requires a valid process
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Concealing Your Consumer Stupidity: How the Fear of Appearing as an Incompetent Consumer Reduces Negative Word-of-Mouth
This research proposes that the decision to share negative wordof-mouth (WOM) will involve a dilemma between the various benefits of sharing negative WOM and the potential psychosocial cost of
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2013
• #Marketing
Better Not Smile at the Price: The Contradictory Role of Brand Anthropomorphization on Price Fairness
This research shows that brand anthropomorphization increases the perceived unfairness of price increases and the perceived fairness of price decreases. First, analyzing a household panel data set,
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2013
• #Marketing
Collective Moral Identity Projects: Authentic Brand Users Anti-Counterfeit Framework
The concept of moral identity has received considerable interest by consumer behavior scholars in the past decade (Winterich, Mittal, and Ross 2009). This is not surprising considering the
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2013
• #Ethical Culture
Fighting For a Cause or Against It: A Longitudinal Perspective
How do companies persuade consumers to buy their products? They have many ways such as advertising, sales promotion, free product trials, etc. However, non-profit organizations face a unique
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2013
• #Culture and Lifestyle