The Role of Visual Attention in Decision-Making: An Eye-Tracking Experiment
Bettman suggested as early as 1979 that attention may be one of the key factors that influence choice. More recently, Janiszewski et al. (2013) reported that repeated allocation of attention to a
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2013
• #Marketing Messaging
Yes, “Touch” Matters: The Impact of Touch on Consumer Creativity
In many product categories, consumers are integrally engaged in design of a product in order to customize it to their own needs. In such cases, the level of creativity displayed by a consumer may
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2013
• #CSR Practice
“Top 10” Lists: Public Ads that Hurt the Cause
Whether trying to get people to quit smoking, exercise more often, or simply get out to vote, public service announcements (PSAs) genuinely attempt to promote societal well-being. One pervasive
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2013
• #Public Health
Leveraging Consumer Behavior Insights for Strategic Advantage in the Airline Industry: A Comprehensive Analysis of Key Performance Indicators
In the rapidly evolving airline industry, characterized by intense competition and shifting consumer expectations, understanding and predicting consumer behavior has emerged as a strategic
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2024
• #CSR Practice
Beat Competitors or Beat Yourself: Differential Effects of Goal Focuses on Players’ Motivation in Different Stages of Competitive Goal Pursuit
Many goal strivings take place in competitive settings, and paying attention to rivalry and competitors’ performance is generally expected to elicit increased motivation from players (Deci, Betley,
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2013
• #Business Practices
We Are Not All the Same: A Typology of Donor Identities
Research has long acknowledged the importance of identity in shaping and predicting individuals’ motivations, attitudes, and behaviors (e.g., Aaker and Akutsu 2009; Belk 1988; Oyserman 2009a,
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2013
• #Social Benefit
When are There Too Many Women? Consumers’ Judgments of Gender in Service Groups
Consumer researchers have identified ways in which an employee’s gender influences consumers’ perceptions (e.g., consumers’ responses to a model or spokesperson in an ad, a salesperson, an
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2013
• #Discrimination
Lifestyle Brands: The Elephant in the Room
Lifestyle brands (LBs) address consumers’ core values through both their tangible and symbolic qualities. In using them, consumers hope to possess and project the values and qualities that these
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2013
• #Corporate Image