Spending Sadly: How Time versus Money Impacts Enhanced Valuations Under Sadness
Under the ‘misery-is-not-miserly’ effect, consumers’ incidental sadness influences their motivation to value goods and services. In particular, feelings of sadness (relative to happiness or
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2013
• #Personal Choice
When Logos Rise and Fall: Exploring the Metaphorical Meaning of Upward and Downward Diagonal Imagery
Stylistic properties influence product judgments by communicating symbolic meaning beyond what is explicitly stated (Doyle and Bottomley 2006; Meyers-Levy and Peracchio 1992; Peracchio &
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2013
• #Marketing Messaging
When and Why Do Consumers Share Product Harm Information?
Consumers often encounter product harm information in different forms such as product harm crises, warnings about side effects or rumors. Cancer-causing dyes and materials used by fashion companies,
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2013
• #Defective Products
Standing Out or Fitting in? Memory Effects of Ad Typicality Depend on Exposure Duration
Advertisers want to create memorable ads and brands. Developing ads that stand out from the crowd of other ads – that are “atypical” – is commonly believed to be an effective strategy to
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2013
• #Marketing
Ambiguity Seeking in Payoffs as a Source of Consumer Patience
Consumers frequently face intertemporal choices where they must trade-off outcomes occurring at different points in time. These choices challenge consumers because they involve trading off
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2013
• #Personal Choice
Consumers’ Privacy Concerns are Relative and Malleable: Implications for Online Behavioral Advertising
Behavioral and targeted advertising promises significant gains for firms and reduce search costs and better meet consumer needs (Chen & Stallaert 2010; George & Hogendorn 2012; Yan et al.
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2013
• #Data Protection
Product Customization Via Starting Solutions
Product customization, whereby consumers self-design their products using a seller’s mass customization (MC) interface, has the potential to provide consumers with offers that closely match their
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2013
• #New Products and Services
Choice Utility
A basic tenet of rational choice theory is that people choose the outcome that produces the highest subjective expected utility (Savage, 1954; von Neumann and Morgenstern, 1947). Decades of research
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2013
• #Personal Choice