This Is Important (But Don’t Tell Me That): The Backfire Effect of Emphasizing Goal Importance
Conventional wisdom and prior research suggest that when goals are more important, people will strive harder to reach them and increase self-control efforts (Trope and Fishbach 2000). However, might
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2013
• #CSR Practice
Too Tired to Choose It: Shifting Preference of To Do or To Have While Seeking Happiness
Some people endeavor to attain happiness whatever they are doing. They might pursue happiness even while choosing a simple stuff. Can seeking happiness change individuals’ buying habits? Which
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2013
• #Ethical Lifestyle
The Role of Power Distance in Influencing Non-Loyalty Status Customers’ Satisfaction
Loyalty programs are increasingly being preferred by businesses as a tool to increase customer retention (Dreze and Nunes 2009). We explore how power distance belief – the extent to which hierarchy
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2013
• #Customer Satisfaction
Framing the Game: How Positioning Brands in Competition Can Be Strategically Used to Increase Brand Value
A prominent narrative in contemporary consumer culture is one in which “category killer” brands like Amazon, Starbucks, Home Depot, and Wal-Mart are forcing mom and pop independent bookstores,
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2013
• #Consumer Activism
Brand Consensus and Multivocality: Disentangling the Effects of the Brand, the Consumer, and the Consumer-Brand Relationship on Brand Meaning
Branding research and practice offer two contrasting perspectives on how much control managers have over brand meaning (Allen, Fournier, & Miller, 2008). The most established tradition positions
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2013
• #Corporate Image
The Freedom Bias: Empirical Evidence for a Neglected Tariff-Choice Anomaly
Due to an increasing convergence in quality, providers of electronic services (e.g., telecommunication and internet services) are relatively limited in their possibilities to differentiate from each
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2013
• #Customer Protection
Loneliness and Moral Judgment Does Loneliness Make Moral Judgment More Permissible?
Despite the fact that social connections are central facets of daily social life, and loneliness influences most people’s quality of life, relatively little empirical attention has been devoted to
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2013
• #Social Impact
Altruistic Behavior, Egoistic Choice
Altruism can be loosely defined as “a willingness to act in the consideration of the interests of other persons, without the need of ulterior motives” (Nagel 1970, p79). The opposite of altruism
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