Exploring the “I” in Mass Customization Decisions: Narcissists’ Proclivity Towards Configuring Unique Products
Mass customization (MC) systems allow firms’ customers to create unique, self-designed products (Franke and Schreier 2008; Moreau and Herd 2010). Field evidence, however, indicates that only a
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2013
• #Personal Choice
A View to a Choice: The Effects of Lateral Visual Field on Choosing between Healthy Versus Unhealthy Food Options
Suppose you had the option to choose between a healthy (e.g., salad) and an unhealthy (e.g., chocolate cake) food item, with one item placed on your left visual field and the other item placed on
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2013
• #Personal Choice
Matching Motivations and Incentives to Combat Tire Pressure Neglect
Energy efficiency plays an increasingly important role in policy because it addresses rising energy prices and the negative externalities of energy consumption from pollution. Although the
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2013
• #Public Health
Towards Understanding the Interplay Between Culture and Goals
From deciding what dessert to order to choosing which airline to fly so that one can accrue more mileage points, consumer behavior is largely goal driven. Goals can be broadly dichotomized into
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01/2024
• #Marketing Messaging
The Effect Chain From Corporate Reputation to Consumer Brand Equity Formation
This study explains the mechanism that leads corporate reputation to product brand equity. We achieve this by introducing a theoretical model based on signaling theory that tests (a) two mediating
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10/2013
• #Corporate Social Responsibility
The Role of Arousal in Schema-based Evaluation
New products are often incongruent with consumer expectations. Researchers have shown that consumers prefer moderately incongruent products, while being adverse to extremely incongruent products.
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2013
• #Advertising Standards
Effects of Resource Scarcity on People’s Sense of Control
Acquisition of resources is vital for any individual’s survival and well-being. Failure to successfully harness resources from the environment is a threat and is undesirable. However, consistent
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2013
• #Living Standards
Cultural Authentication: Historical Narratives of African Clothing, Identity, and Heritage
There is growing consumer interest in things that are “unspoiled, pristine, genuine, untouched, and traditional” (Handler 1986, 2); and this is captured in a wide variety of market offerings and
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