Time is commonly described as the “ultimate resource.” Unlike other resources, such as food or money, time is constantly being spent and can never be replaced. Because of the irreplaceable nature
Read More »
A key component of digital marketing today is social media monetization, which helps businesses and content creators to make money while increasing customer interaction and product branding. Targeted
Read More »
In this paper, we investigate the effect of sensitive disclosures on the impressions one will form of others who made similar disclosures. Using both observational and experimental data, we find
Read More »
Causal controllability is the degree to which an observer of another person’s misfortune perceives that misfortune to be the fault or responsibility of the person in need of help. When a person
Read More »
Lists of ranked items (e.g., Business Week’s top 25 MBA programs, Car and Driver’s top 10 cars) are ubiquitous in Western culture. From a consumption standpoint, there is considerable evidence
Read More »
Consumer behavior researchers have documented that individuals frequently try to avoid threatening information by engaging in compensatory consumption—the increased purchase of or actual
Read More »
People do not have stable, coherent and readily accessible preferences that can be reliably measured through self-report. Instead, judgments are constructed on the spot and recent, contextual factors
Read More »
The question of how prior outcomes influence risk preferences is central to all sequential decision settings. A wealth of evidence has shown that such influences are poorly described by subjective
Read More »