The Pursuit of Happiness: Can It Make You Happy?
The pursuit of happiness has preoccupied philosophers, psychologists, and economists, amongst others. Recently, it has been investigated empirically, with results appearing to support the perspective
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03/2013
• #Culture and Lifestyle
Life After P-Hacking
This paper considers how a commitment to not publishing p-hacked results will change the lives of individual scientists and products of science. We call this “Life After P-Hacking.” We discuss
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2013
• #Research and Development
Using Multiple (Imperfect) Methods to Test Alternative Views: The Case for Stable Preferences for Not/Compromising
New concepts that go against conventional assumptions are typically hard to “prove” using a single method. In such cases, it is more effective to rely on evidence that employs a number of
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2013
• #CSR Practice
It’s The Journey That Matters: The Effect of Feelings of Movement Toward a Goal on Reward Value
Prior research has established how proximity to goal attainment impacts the motivation to pursue that goal. What is relatively unknown is how the desirability of an extrinsic reward associated with
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2013
• #Awareness
“Wait… Was I Supposed to Grow Up?” Consumers’ Adventures in Wonderland
Nowadays, one can buy colorful cake lollipops, shower gels made of “magical leaves”, to enter a store selling human size LEGO just next to sex toys, and to sleep in hotels offering Batman’s
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2013
• #Culture and Lifestyle
Do Others Influence What We Say? The Impact of Interpersonal Closeness on Word-of-Mouth Valence
A great deal of research in word-of-mouth (WOM) has aimed to understand whether consumers are more likely to share positive or negative information (Brown & Reingen 1987; Herr, Kardes, & Kim
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2013
• #Customer Service
Power and Resistance to Social Influence: The Moderating Role of Attitude Certainty
A consistent finding in consumer research is that attitudes toward products, services, and consumption in general can be influenced by other people’s opinions (e.g., Bearden and Etzel 1982).
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2013
• #Consumer Activism
Abstract Art as an Emotional Buffer
Art plays an important cultural role by acting as a medium of communication for important sources of information. Given this role, it is not surprising that art has permeated consumption specific
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2013
• #Consumer Protection