Sentimental Social Roles and the Objects that Elicit Them
The history of objects as carriers of culture has been noted by anthropologists since the early 20th century (De Saussure 1915) and that objects have a social meaning for their possessors and users
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2013
• #Culture and Lifestyle
Identity Preservation: If I Can Remember It, You Can Have It
Possessions can define the self and become a part of one’s identity even to the extent that the loss of possessions can threaten self-identity (Belk 1988). Given the attachment consumers feel to
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2013
• #Social Impact
Savoring through Avoidance: Identity-based Strategic Memory Protection
Today marketers are keenly aware that our memories of a consumption experience can greatly impact whether we will consume a product or experience again in the future. Yet, there is very little
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2013
• #Personal Choice
Memory for Advertising: When do Consumers Remember and When do they Forget Social-identity linked Ads?
What makes advertising memorable? One popular approach is to link ads to consumers’ social identities (e.g., gender, lifestyle, race). For instance, sales promotions routinely offer “10% discount
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2013
• #Marketing Messaging
Mental Stealing Effects on Purchase Decisions for Others
Past research on mental accounting has focused on how consumers create budgets for themselves to control the flow of resources (Thaler 1980; 1999; Thaler and Johnson 1990). This research examines how
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2013
• #Personal Choice
Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signalling Over Recipient Preferences in Their Gift Choices
Imagine your birthday is approaching and a friend asks you what you want as a birthday gift. You consider for a moment, then tell your friend exactly what you want. When your birthday arrives, does
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2013
• #Culture and Lifestyle
Sweet Protection: Using Sweets to Manage Relationships
Gifting food is a common consumer behavior. For instance, when going to a Superbowl party, an individual may bring a bag of chips or cookies. Likewise, one may choose a gift box of assorted nuts or
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2013
• #Personal Choice
Forgive by Remembering or Forgive by Forgetting: The Temporal Match Between Victim Motivation and Apology Gift Preferences
Gift giving involving a reparative motivation has received limited attention in the consumer behavior literature. However, using gifts to encourage forgiveness is so common there are websites
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2013
• #Personal Choice