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Article
The Vintagescape as Embodied and Practiced Space
Vintage is not a new concept. Second-hand markets and the selling and trading of clothing, bric-a-brac and unwanted goods have been a constant presence throughout consumer history. Previous research Read More »
Article
Childhood Obesity: Is Advertising The Culprit?
The role of marketing in the global rise of obesity to children has been the subject of heated debates in the past decade. In this paper we review recent studies to contribute to the debate Read More »
Article
An Analysis of Anger Responses within the Context of Virtualized Consumption of Hatsune Miku
Does anger reflect deep meaning of attachment and integration? In an effort to explicate the above notion and to capture the rapidly evolving consumer behaviour in the digital virtual terrain, the Read More »
Article
Ethical Consumption or Consumption of Ethical Products? An Exploratory Analysis of Motivations behind the Purchase of Ethical Products
Ethical consumption has long been considered a direct result of positive ethical attitudes and intentions of consumers. Ethical consumers have been classified as those who hold positive attitudes and Read More »
Article
Ethical Consumerism: How Social Responsibility Affects Brand Perception
With the socially responsible marketplace today, consumer consumption patterns are significantly influenced by ethical consumerism and brand reputation. The consumers are more and more likely to be Read More »
Article
Single Option Aversion
This work documents an effect labeled ‘Single Option Aversion’ where the choice share of an option increases (relative to deferral) when a competing attractive option is added to the choice set, Read More »
Article
Working out Consumption: Designing a Robust Information Intervention for Healthful Eating
Providing consumers with calorie information has received a great deal of attention, as municipalities such as New York City have mandated greater disclosure and retailers (including Panera and Read More »
Article
Modeling Scale Attraction Effects: An Application to Charitable Donations and Optimal Laddering
The charity industry is substantial ($300B annually), expanding rapidly, and presently accounts for over 2% of US GDP. Intriguingly, individual, non-corporate giving comprises the lion’s share of Read More »
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