The Multifaceted Role of Affect in Self-Affirmation Effects
Self-affirmation theory holds that threats to the self can be reduced by focusing on cherished values unrelated to the content of the threat (Steele, 1988). Because threat often leads to
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2013
• #Culture and Lifestyle
Broadening Perspective, Changing Narratives, and Improving Academic Performance: The Effects of Values Affirmation Interventions
Research on self-affirmation theory has repeatedly shown that brief interventions designed to affirm the self-concept can produce lasting benefits on a variety of behavioral outcomes, including
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2013
• #Education and Training
Going, Going, Gone: Hidden Hormonal Influences on Loss Aversion
Loss aversion is the tendency to be more sensitive to losses than comparable gains. Research has converged on the robustness of loss aversion in human psychology (Kahneman and Tversky 1979; Tversky
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2013
• #Culture and Lifestyle
To Tip or Not to Tip: Emotional and Monetary Tradeoffs in Tipping
Imagine experiencing great service in a cash-only tipping environment, following which you realize you don’t have enough cash to reciprocate the quality of the service. What do you do? Although
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2013
• #Personal Choice
Monetary Cues Alter Interpersonal Harmony Because They Activate an Exchange-Orientation
Consumers coordinate their interactions with others – be it salesclerks, supervisors, or spouses – by drawing from a small set of psychological scripts that serve to guide social interactions
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2013
• #Personal Choice
Monetary Reminders Lead to Exchange Orientation and Emotion Suppression
The mere exposure to money, independently of the context of any goal to which it might be relevant, increases individuals’ motivation to be socially independent and decreases their sensitivity to
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2013
• #Personal Choice
Choosing to Participate: The Effects of Message Type on Enrollment and Participation
As more services (including health services) move online, the development of communication strategies to maximize enrollment and engagement has become increasingly important. Programs like Boost
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2013
• #Marketing
Promoting Portion Downsizing by Improving Consumer Response to Percentage Cost vs. Percentage Benefit Offers
Marketing communication, particularly in the domain of food, frequently contains percentage information about benefit changes (e.g., 50% larger food packages) or about cost changes (e.g., 50% price
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2013
• #Marketing Messaging