Sex as Power: Attractive Women Link Sexuality and Power for Personal Gain
It is often believed that women and men differ in their approaches for exercising power, in that women in powerful positions seem more likely than men to mentor and coach (Eagly and
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2013
• #Ethical Culture
Playing the Field: The Effect of Fertility on Women’s Desire for Variety
While considerable past research has examined variety seeking in consumer choice (e.g., Kahn 1995), the current research is the first to examine whether women’s desire for variety is influenced by
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2013
• #Personal Choice
Conspicuous Consumption, Relationships and Rivals: Women’s Luxury Products as Signals to Other Women
A designer handbag found on the shelves of stores such as Neiman Marcus, Saks Fifth Avenue, or Nordstrom costs anywhere from several hundred to several thousand dollars. Yet an average American woman
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2013
• #Culture and Lifestyle
Somewhere Out There: The Power of Brands to Act as Virtual Proxies Signifying Safety and Representing Home During Intense Risk-Filled Separations
There are about 1,400,000 active military personnel across all branches: 103,000 are “afloat” and 297,000 are installed in foreign countries (US Census 2012, Table 509). All are in a state of
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2013
• #Corporate Image
When a Picture is Worth Less Than a Thousand Words
The use of technology, and particularly social media, has be come exceedingly common, especially among young adult consumers. Consumers multitask; check Facebook while in meetings, tweet while
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2013
• #Personal Choice
Coping with Stress in the Age of Warcraft: A Conceptual Framework for Consumer Escapism
This research explores the phenomenon of consumer escapism within the context of online gaming. While there exist many strategies for coping that involve the consumption of products, escapism through
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2013
• #Personal Choice
Virtual Learning about Alcohol through Narrative Transportation into Television Episodes
This research focuses on the health implications of immersing oneself into a virtual story, in our case, a fictional television episode. We pursue this research question in the context of a major
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2013
• #Public Health
The Braggart’s Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior
Public displays of generosity are ubiquitous. People often signal their generosity to others by wearing t-shirts or announcing their good deeds to wide audiences on social networking sites. One
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2013
• #Corporate Image