Towards Understanding Creative Ingenuity in Dire Situations
From deadly natural disasters to terrorism and wars to violent crimes, today’s 24/7 media constantly exposes us to information that makes our own mortality salient. At times, we may even be quite
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2013
• #Culture and Lifestyle
The Light Side of Creativity: An Honesty Mindset Can Boost Creativity
Considerable consumer research has established that a critical area of study is the investigation of contextual factors that enable consumers to be creative (e.g., Moreau and Dahl 2005). Alarmingly,
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2013
• #Ethical Culture
Heart Versus Head: Examining Differential Effects of Empathy Versus Perspective Taking on Creative Product Design
The extant literature in product innovation and creativity has treated the constructs of empathy and perspective taking interchangeably (e.g., Dahl et al. 1999). Yet, recent literature suggests they
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2013
• #Education and Training
Psychological Risk Aggregation: Selling Products of Uncertain Qualities with Probabilistic Promotions
Companies often market products of uncertain qualities with probabilistic promotions (e.g., 50% chance of getting 15% off; 50% chance of getting 45% off). A product provides uncertain qualities to
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2013
• #Marketing
The Role of Cognition in Uncertainty Aversion: When Less Thought Leads to More Rational Choices
Human beings often strive to be rational and consistent in their decision making. As a result, a great deal of academic research has been devoted to understanding the decision strategies that promote
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The Influence of Framing on Willingness to Pay as an Explanation of the Uncertainty Effect
Gneezy, List, and Wu (2006) documented the intriguing uncertainty effect (UE) where risky prospects are valued less than their worst outcome. For example, people are willing to pay an average of $26
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2013
• #Marketing
The Influence of Pride Diagnosticity on Self-Control
Pride is a self-conscious emotion shown to generate appraisals of increased self-worth, which can have a diametric influence on self-control efforts. In some instances, pride’s increased self-worth
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2013
• #Personal Choice
‘I’ versus ‘You’: Self-focus as a Mediator of Emotion Effects on Self-control
Anecdotal evidence has suggested that behavior and consumption are related with the emotion that a person is experiencing. In deed, research on incidental or ambient emotions has discovered the
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2013
• #Personal Choice