Talking About What You Did and What You Have: The Differential Story Utility of Experiential and Material Purchases
Imagine you just returned from a week in the Caribbean or sampling the restaurants in New York City. How likely would you be to tell others about your trip? Would the telling enhance your experience?
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2013
• #Personal Choice
Word-of-Mouth and Interpersonal Communication: An Organizing Framework and Directions for Future Research
There is currently huge popular interest in word-of-mouth and social media more broadly (e.g., Facebook and Twitter). But while quantitative research has demonstrated the causal impact of
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2013
• #Marketing Messaging
When Temptations Come Alive: How Anthropomorphization Undermines Consumer Self-Control
Anthropomorphism is defined as imbuing the behavior of nonhuman agents with humanlike characteristics, motivations, intentions, or emotions (Epley, Waytz, and Cacioppo 2007). A major conclusion from
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2013
• #Personal Choice
When Consumers Meet Humanized Brands: Effect of Self-construal on Brand Anthropomorphism
Anthropomorphism is the attribution of humanlike characteristics, motivations, intentions, and emotions to nonhuman objects (Epley, Waytz, and Cacioppo 2007). It enables a brand to assume a social
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2013
• #Corporate Image
Is She My New Friend? The Effect of Social Exclusion on Consumer Preference for Anthropomorphized Products
Anthropomorphism, defined as the tendency of seeing human characteristics in non-human agents (Epley, Waytz, and Cacioppo 2007), is often used in marketing communications. For example, marketers
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2013
• #Culture and Lifestyle
The Effects of Anthropomorphization on Brand Personality Perceptions: A Motivational Account
Anthropomorphism refers to the tendency that people have to imbue nonhuman agents with humanlike characteristics, motivations, intentions, or emotions (Epley, Waytz, and Cacioppo 2007). Past research
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2013
• #Marketing
The Positive Consequences of Conflict: When a Conflict Mindset Facilitates Choice
Conflict is generally thought of as aversive, associated with depression, neuroticism and illness (Emmons & King, 1988), decreased task performance (Shah & Kruglanski, 2002), and impaired decision
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2013
• #Personal Choice
Distractions: Friend or Foe in the Pursuit of Conscious and Nonconscious Goals?
We have all had the experience of going to a coffee shop with the intent of working, but becoming distracted: the loud conversation at the next table, the music, the sunny weather outside, or even
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2013
• #Personal Choice