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Profiles of Consumer Saving: Societal Conditions and Individual Aspirations
We were interested in capturing the nuances of consumer saving behavior worldwide, among individuals in nations across a range of poverty and restriction. To do so we conducted two research Read More »
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Poverty and Materialism: Are Impoverished Children More Materialistic Than Affluent Children?
Our research is the first to examine consumer values for children and adolescents from impoverished backgrounds. In study 1, we found that older adolescents (ages 16-17) from impoverished families Read More »
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Consumer JDM Research in Search of Direction: What’s Next for Consumer JDM-BDT Researchers? (My Take)
A primary goal of “Behavioral Decision Theory” (BDT), including the significant part of BDT research published in marketing journals, has been to introduce an alternative to economic, normative Read More »
Article
Choice Architecture, Public Policy and Consumer Research
The dictionary definition of a fellow includes: “a member of a learned society.” joining. Well, wow, what a learned society that I am It has a history dating to the first large scale models of Read More »
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Regimes of meaning and forms of mediation in post-digital marketing strategies
In the short story that, in the Portuguese translation, lends the title of the book — Absolutamente nada e outras histórias (Absolutely nothing and other stories) —, Robert Walser introduces us Read More »
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ADOLESCENCE - SABLA VIS A VIS KANYASREE- A STEP TOWARDS WOMEN EMPOWERMENT
Adolescence is a crucial stage in a girl's life, shaping her future aspirations and overall development. In India, various government initiatives have been launched to empower adolescent girls and Read More »
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TRANSFORMING JHARKHAND'S TOURISM SECTOR: THE INFLUENCE OF E-COMMERCE
Jharkhand, a state celebrated for its vibrant cultural heritage, stunning landscapes, and tribal customs, possesses considerable tourism potential. Nevertheless, the industry remains underdeveloped Read More »
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EMPOWERING FINANCIAL INDEPENDENCE: THE ROLE OF E-COMMERCE IN PROMOTING FINANCIAL INCLUSION FOR WOMEN ENTREPRENEURS IN JHARKHAND
Today e-commerce has revolutionized business dynamics worldwide, offering women entrepreneurs new avenues for financial inclusion and economic empowerment. E-commerce is the wave of the future which Read More »
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