Linking Individual Differences in Motivational and Executive Control Neurocognition to Real World Craving and Snacking Behavior: The Case of Restrained and Unrestrained Eaters
Recent neuroscience research has generated detailed models of brain circuits involved in reward processing, decision-making, and self-control to understand may motivated behaviors, including eating
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2013
• #Public Health
Scamming Depression Era Elders: Neuroanatomical Basis for Poor Decision Making Among Older Adults
Deceiving the elderly is not a new problem, but it is one that has been growing in prevalence. To illustrate, financial abuse of elders aged 65 and older has risen from a low of 8% in 1950 to an
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2013
• #Consumer Protection
Putting the Customer Second: Pronouns in Customer Firm Interactions
Recent work has demonstrated the importance of specific word use in influencing consumer behavior. This emerging body of work has examined the impact of language use on consumer senders and receivers
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2013
• #Customer Service
How Language Signals Persuasion: Concrete and Abstract Language in Product Referrals from Consumers and Firms
Nowadays it’s becoming more difficult to detect if a product review or referral is made by another customer (without self-interest in advertising a product), or by someone with a commercial
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2013
• #Disinformation
Wii Will Rock You! The Role of Figurative Language in Word of Mouth
Research in advertising has studied the persuasive effect of figurative language. Figurative language is the use of words and expressions to convey an additional connotation beyond that of their
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2013
• #Marketing Messaging
A Negation Bias in Word of Mouth: How Negations Reveal and Maintain Expectancies about Brands and Products
Consumers like to talk about their product experiences with others. This word of mouth (WOM) can have a strong impact on product evaluations and sales (e.g., Chevalier & Mayzlin 2006), both
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2013
• #Marketing Messaging
You Gotta Try It! The Negative Side of Positive Word of Mouth
Word of mouth (WOM) is a fundamental process in the marketplace (Katz and Lazarsfeld 1955). Positive WOM can increase consumer attitudes (Bone 1995), switching behavior (Wangenheim and Bayon 2004),
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2013
• #Consumer Activism
Conversation Pieces
People need people: they need people to talk to just for a moment—on a coffee break at work or at a party—and they need friends, people with whom they connect with more deeply (Baumeister &
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2013
• #Ethical Lifestyle