Leave Them Smiling: How Concretely Framing a Prosocial Goal Creates More Happiness
A growing body of research has demonstrated that behaving prosocially creates a “helper’s high” (Luks, 1988) and increases subjective well-being (Anik et al., 2009; Lyubomirsky et al., 2004;
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2013
• #Social Impact
Giving to What We Want Instead of to What We Should
There is a puzzling phenomenon in charitable giving that people give a lot of money to seemingly low-priority causes (e.g., sports fundraisers) while other highly pressing causes remain severely
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2013
• #Social Benefit
Crowdfunding to Make a Difference: The Role of Choice in Funding Social Ventures
In recent years, the Internet has allowed individuals across the globe to contribute to and even actively participate in ventures influencing pressing social issues. The growing prevalence of online
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2013
• #CSR Practice
Emotional Counter-Conditioning of Brand Attitudes
We investigate a situation when a brands’ image suffers from negative emotional associations, such as for the Škoda car brand in the UK, which presumably was associated with embarrassment
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2013
• #Corporate Image
Riding Coattails: When Co-branding Helps versus Hurts Less-known Brands
New brands often partner with established brands to leverage existing associations. Conventional wisdom holds that such partnerships disproportionately benefit the less-known (Aaker and Keller 1990;
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On the Automatic Effects of Advertising: The Uncontrollability of Evaluative Conditioning Effects
Changing brand attitudes by pairing brands with affective stimuli is called evaluative conditioning (EC). EC is defined as the change in liking of conditioned stimuli or brands (CS) caused by their
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2013
• #Marketing
Investigating Deliberative and Spontaneous Inferences as Outcomes of Associative Learning with High versus Low Contingency Awareness
In his insightful theoretical critique, De Houwer (2007) advocates an effects-based perspective regarding the meaning of evaluative conditioning (EC): evaluative conditioning can be defined as an
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2013
• #Awareness
The Impact of Comparisons with Others on Creativity Outcomes
From scrapbooking to gift designing, from online co-creation (e.g., “My Starbucks Idea”) to customization (e.g., NikeID customization service), people often undertake the role of designer. The
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2013
• #Culture and Lifestyle