The authors extend the seminal article by Rust and Huang (2012) by developing a dynamic simulation model that includes customer inconvenience during a service company’s transition from labor to
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This research decomposes the notion of market orientation into its three components and empirically examines the frontline employees’ and market performance of a competitor-orientated strategy in
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This study adopts a multilevel research approach drawing from both NSD project managers and participants in order to investigate how project manager’s selection of conflict-handling styles affects
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Accusations made against green-washing within the corporate branding context have steadily increased. Few studies have investigated the integration of social and environmental aspects in the
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During the last few decades, ecosystem degradation has grown to become a major topic among several actors in society. While larger companies are generally incorporating environmental practices to
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The purpose of this study is to examine firms’ motives underlying the adoption of sustainable practices. In particular, we focus on expected economic, social, and personal rewards. In addition, we
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Retailers increasingly distribute products with a label guaranteeing that certain environmental or social criteria are met. These sustainable labels contribute directly to the creation of product
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This research compares the impact of employee service recovery strategies with focus on affective (i.e., empathic concern) and cognitive empathy (i.e., perspective-taking) on customers’ emotional
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