I Am Strong to the Finish Cause I Eats me Spinach! The Impact of Ethical Claims on Consumers’ Judgments and Willingness to Pay for Food & Beverage Products and Services.
Across two studies (study 1- n=214; study 2-n=104) this article examines the efficiency of ethical advertising claims in promoting food & beverage products/ services that are simple/
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06/03/2014
• #Marketing
Development of a Measurement Scale of a Consumer’s Perception of Corporate Social Responsibility in Terms of a Sustainability Centered Rationality (csrconsperscale)
The main objective of this research is to develop and validate a measurement scale of a consumer’s perception of CSR using the sustainable development three-dimensional -economic, social and
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06/03/2014
• #Corporate Social Responsibility
Are Consumption Opponents the Happier People? Insights into the Relationship Between Sustainable-Rooted Anti-Consumption Practices and Personal Well-Being
As the prevalence of anti-consumption practices and its relationship to personal well-being have grown, this research focuses on the anti-consumption practices of voluntary simplicity, collaborative
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06/03/2014
• #Ethical Lifestyle
The Facts Panel on Corporate Social and Environmental Behavior (CSEB Facts Panel): A Remedy for Corporate Irresponsibility?
This research focuses on the information asymmetries between producers and consumers with regard to corporate social and environmental behavior. Similar to the nutrition facts Panel, the authors
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06/03/2014
• #Corporate Social Responsibility
From Sustainable Consumption to Sustainable Practices
This study examines the sustainable practices adopted by private individuals. Ten households observation, twenty-two face-to-face interviews and three hundreds questionnaires highlight a number of
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06/03/2014
• #Social Impact
Fraud Echo Theory (Internal Deception and Echoed Institutional Instability)
What if the real damage of fraud isn’t the act itself, but the silent chaos that follows? In today’s complex institutional ecosystems, fraud is not merely an isolated breach of trust - it is a
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07/11/2025
• #Fraud
How Do Organizational Buyers Use Customer-To-Customer Information Sharing in Complex Buying?
Business focus is shifting away from tangibles towards intangibles such as skills and knowledge which makes buying difficult by complicating buyers’ information search. This paper analyzes how
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06/03/2014
• #Marketing
A Reliance-Centered Perspective on Competitive Advantages – Which Promises Matter Most in a Pre-Purchase Setting?
The article proposes a new taxonomy and managerial approach to competitive advantages. Two central suggestions are made. First, the list of competitive advantages understood as customer advantages
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06/03/2014
• #Competitiveness