Introducing Differential Evolution to Product Assortment Planning: Optimizing Variety and Service Levels of Private Labels in Retail Product Portfolios
Despite the longstanding recognition of the importance of product assortment planning (PAP), existing literature has failed to provide satisfactory solutions to a great deal of problems that reside
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06/03/2014
• #Research and Development
Multicategory Purchase Incidence with Cross Effects and Co-Incidences
We investigate cross effects of marketing variables and cross category dependences in 25 categories using data on shopping visits of a random sample of 1500 households. We focus on differences
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06/03/2014
• #Marketing
Accelerating Innovations: When Do they Pay off?
Accelerated innovations occur frequently, as (a) time to introduction of subsequent generations decreases; or (b) innovations diffuse faster. Although generally viewed as a chance rather than a
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06/03/2014
• #Technological Advancement
Come and See What We‘ve Found: Reconsidering Uncertainty in Preannouncements
Before a firm undertakes a particular action, such as a product launch, information asymmetry and uncertainty exist about the exact details. While existing preannouncement literature views
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06/03/2014
• #Marketing Messaging
Diminishing Returns to New Product Announcements: How the Past Shapes Investors’ Expectations of Firms’ Innovative Output
As firms’ innovation activity increases, investors’ expectations of firms’ future innovative output also increase. How do these expectations form and what is their impact on investor reactions
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06/03/2014
• #New Products and Services
I Feel Attached: Motivation and tourists’ Emotions as Antecedents of Place Attachment
Brand attachment remains relatively unexplored in the context of place brands. The main purpose of this study is to test a conceptual model linking two important antecedents of attachment, motivation
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06/03/2014
• #Marketing
Senior Sport tourism Consumers in Russia
The purpose of the paper is to identify the main trends in the senior tourism development in Russia. The study presented in the paper examines the key determinants that should be taken into account
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06/03/2014
• #Marketing
Cross-Border tourist Regions: A Perspective on Place Attachment and Consumer Satisfaction
This study aims at gaining a deeper understanding of customer profiling and behaviour in cross-border tourism destinations. The study is developed under a niche marketing perspective. Previous
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06/03/2014
• #Marketing