When Does Customer Empowerment Make a Difference? An Exploration of Consumer Response to Different types of Empowerment Campaign Announcements
Previous research indicates that customer empowerment, the integration of consumers into the decision-making mechanisms of a company, enhances consumers’ perceptions of the company. Three
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06/03/2014
• #Marketing
Sharing Viral Messages to Satisfy Human Needs: Explaining Viral Message Forwarding Using Self Determination Theory
The present paper aims at investigating the question of what drives individuals to share viral messages. Building on Self Determination Theory, we examine the impact of the individual’s need for
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06/03/2014
• #Opinion Polling and Statistics
Segmentation of loyal Consumers in Retailing Context from the Latent Approach
The identification of retail consumer profiles is key for designing actions oriented towards the most profitable segments. Study of market heterogeneity is evolving towards latent segmentation
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06/03/2014
• #Marketing
Impact of Customer’s Religious Commitment & Self-Image Congruity on Store level Commitment
The present study makes an attempt to explore the impact of religion on customer’s store level commitment. In this study an integrated model is proposed which studies the impact of religiosity,
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06/03/2014
• #Customer Satisfaction
Does Outsourcing Manufacturing Enhance or Erode Firm Innovativeness?
Many firms are attracted to outsourcing manufacturing because of the cost reductions that can be attained. However, while there is consensus that outsourcing the manufacturing function may help firms
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06/03/2014
• #Supply Chain
The Definitions and Constructs of Consumer Empowerment in Marketing: A Review and a Way Forward
The focus of this article is to systematically and critically examine the extant consumer empowerment constructs in the marketing literature in order to provide a synthesis and guidelines that can
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06/03/2014
• #Economic Empowerment
Relationship Marketing and TCE: Testing the Power of Alternative Theories in Explaining Business Relationships
In this study the authors build from two conceptual frameworks of relationships, the one based on an economic perspective, the TCE, and the other one based on a more social approach to relationships,
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06/03/2014
• #Collaboration
Toward a Greater Understanding of the Market Orientation and Internal Market Orientation Relationship
Market orientation’s (MO) positive impacts on customer, employee, and performance related outcomes are well documented. However, the mechanism through which MO works to improve employee outcomes
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06/03/2014
• #Marketing