Where Should Fairness Judgment Be Anchored? Fairness as a Decision Heuristic for Achieving Inter-Firm Compliance
Achieving compliance from business partners is considered to be important for firms, yet the use of influence strategies to elicit compliance is one-sided and sometimes aggressive. Previous channel
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06/03/2014
• #Business Practices
Are Influential Buying Center Members Really Important for Industrial Purchase Decisions? Further Insights into Buying Center Decision-Making
Existing explanatory models and related measurement methods on buying center decision-making do not suggest a differentiated consideration of the influence construct. In this paper we specify the
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06/03/2014
• #Marketing
Controllable Antecedents to Boosting Word-of-Mouth on Social Media: Empirical Evidence from Twitter
This paper examines the burst of word-of-mouth on social media(i.e., ewoM), focusing on the marketing stimuli that are controllable by marketers. Through analysis of textbased user-generated contents
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06/03/2014
• #Marketing
An Investigation of how Managers’ Mental Models of Business-Consumer Interaction Influence the Implementation and Use of Social Media
The paper empirically illustrates how mental models influence how managers implement social media in their businesses. we posit that managers’ use of social media is constrained by four mental
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06/03/2014
• #Marketing
Fear of Missing Out: Is Voyeurism Driving teen Consumption of Social Media?
This paper examines the role of voyeurism in motivating teen use of social network sites (SNS). our aim was to understand the purpose, benefits and importance of teen social monitoring activities in
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06/03/2014
• #Culture and Lifestyle
The Impact of Traditional Media on Social Media in the Financial Services Industry
In many studies the impact of social media on various brand, customer and financial performance metrics has been shown. The research question what drives social media chatter and whether a company
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06/03/2014
• #Public Relations
How to speak up without starting a showdown
Misinformation is always problematic, but when it appears alongside pet photos and family updates on social media, it can be especially frustrating. It’s one thing if a stranger spreads falsehoods
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05/2024
• #Public Relations
Place Branding and Sustainable Development: A Scoping Review
Place branding is a multidisciplinary field of research and practice that plays an important role in sustainable development by stimulating economic growth, social prosperity and environmental
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05/21/2024
• #SDGs