Ethics in the Age of AI
Ethics in the Age of AI outlines how Americans feel about artificial intelligence (AI) from an ethical standpoint. The study found they have concerns about the technology’s impact on the human
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11/07/2023
• #Opinion Polling and Statistics
Culture & Conduct Risk
A definitive guide to Understanding, managing and monitoring culture risk, conduct risk and risk culture. There are four generally accepted root causes of all risk. These are People, Processes,
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09/2025
• #Risk Management
A Brief History of Consumer Activism
A brief history of consumer activism. Consumption and consumerism are tricky words in the English language. They are replete with positive and negative attributes, implying on the one hand that
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01/2025
• #Consumer Activism
The Impact of the ‘100% Natural Origin’ Claim on Consumers’ Perception of Fragrances
Can consumer knowledge that a scent is 100% composed of natural ingredients influence sensory perception of the fragrance? In the present study, 112 participants were asked to test and evaluate a
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06/03/2014
• #Marketing Messaging
Time Pressure and Time Planning in Explaining Advertising Avoidance Behavior
In this study two factors, central to time allocation theory, are identified as relevant to an understanding of television advertising avoidance behaviour: time pressure and time planning. Drawing
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06/03/2014
• #Marketing
Suspicion is a Heavy Armor! A Mindset Account for the Carryover Effects of Suspicion on Unrelated Persuasion Attempts
By conceptualizing suspicion as a mindset, this research investigates the carryover effects of suspicion on the processing of subsequent unrelated persuasion attempts. The first two studies provide
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06/03/2014
• #Marketing Messaging
The Effects of Perceived Health Claim Certainty, Manipulation Inferences and Issue Involvement on Food-Related Purchase Intentions
This paper examines the effects of consumer perceptions about the level of health claim support, inferences of advertisers’ manipulative intent (IMI) and consumer health issue involvement on
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06/03/2014
• #Marketing Messaging
Analyzing Industrial Services from a Customer Perspective
Service-led growth is a popular but rarely reached objective among industrial companies. However, current research analyses this important strategy mainly from a supplier perspective. Instead, we
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06/03/2014
• #Marketing