How Online Stores Confuse Shoppers: Conceptual Framework and Empirical Investigation
The current research theoretically develops and empirically tests a framework of the antecedents and consequences of electronic Retail Shopper Confusion. Study one uses a projective technique to
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06/03/2014
• #Consumer Protection
True or False Customer Engagement Behaviour: What Can We Learn from Customers’ Touch Point Histories?
Customers’ engagement behaviours are considered an important source of value to the company. So far, the discussion has mainly been conceptual and focused on the company’s perspective. By
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06/03/2014
• #Customer Satisfaction
How Trust Affects the Use of Information Obtained Through Intra- and Extraorganizational Relationships?
We have limited knowledge on the potential pattern similarities/ differences of trust’s role that may exist in information use obtained through intra- and extra-organizational relationships. This
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06/03/2014
• #Collaboration
Effect of Co-production Process and Outcome on Customer Evaluative Judgments
Co-production has increased substantially over the years. Nonetheless, how co-production influences customer evaluations remains vague. As co-production entails customers’ active participation in
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06/03/2014
• #Customer Satisfaction
Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search
Recent studies have shown that product recommendations substantially change the consumer decision process, regardless of the quality of recommendations. Specifically, consumers inspect less
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06/03/2014
• #Consumer Activism
Local Brands in Emerging Markets: Factors for Success
As a result of global firms´ efforts to build international brands, the foreign brand expansion into new geographies have threatened local brands´ businesses. Interestingly, some local brands have
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06/03/2014
• #Competitiveness
To Brand not to Brand or Both? Consequences for Dual-Brand Firms
In addition to produce their own brands, dual-brand firms also supply private labels for particular retailers. Some leading Spanish brands such as Don Simón, Mahou and Carbonell, have been involved
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06/03/2014
• #Business Practices
What Drives Private Label Success? A Meta-Analytical Approach
The implementation of private labels in retailers’ assortments has tremendously increased within the last years due to private labels’ positive effect on customers’ store loyalty and store
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06/03/2014
• #Marketing