The Impact of Recommendation Agents’ Type of Voice on Perceived Social Presence, Trust and Consumers Intentions
This paper aims to demonstrate the influence that recommendation agent type voice may have on consumers reactions. Through experimentation, we compare the effects of human and synthetic voice on
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06/03/2014
• #Marketing
Maximizing vs. Satisficing: How Do Consumers Choose?
This paper adds to the debate on whether consumers are in fact utility maximizers or satisficers by estimating two structurally comparable models on the same data set. Based on Stüttgen et al.’s
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06/03/2014
• #Marketing
It’s Up to You! - Pay for Performance Incentive Mechanisms in Conjoint Studies
Incentive-aligned conjoint analysis is one of the core topics in recent preference measurement literature. Even though empirical evidence shows that incentives enhance predictive validity, incentive
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06/03/2014
• #Risk Management
A Finite Mixture Multinomial Probit Model for Choice Based Conjoint Analysis: A Simulation Study
In the context of conjoint choice models the use of finite mixture models to estimate and analyze segment-specific consumer preferences is well-established. However, finite mixture models usually do
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06/03/2014
• #Research and Development
Does Out-Of-Home Snacking Lead to Rational Addiction?
The rise in obesity is caused by a greater frequency of snacks consumed out-of-home and in-home. Out-of-home snacking assumes importance as our food rich environment lead us to indulge. We want to
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06/03/2014
• #Public Health
If You Are Attractive and Fair, I’ll Do it Myself! Assessing Mass Customization Processes in the Light of Product Aesthetics and Perceived Fairness
This research analyzes the impact of different mass customization toolkits (i.e. functional, aesthetic, and supreme toolkits) and mass customization toolkit options (many vs. few) on customers’
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06/03/2014
• #Customer Satisfaction
Open Innovation: A Double-Edged Sword?
Innovation contests have become a widely-used open innovation instrument to gather new product ideas. This research examines positive and potential negative effects of this open innovation technique
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06/03/2014
• #New Products and Services
Should I Introduce My Partner?: Exploring the Effects of Stakeholder Cocreation on Consumers’ New Product Valuations
An emerging stream of research explores the effects of involving consumers during new product development. Yet, in recent years firms have started to cocreate products with multiple types of
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06/03/2014
• #Collaboration and Partnership