Does too Much Disclosure About Customers hurt Firms?
Investors, analysts, and regulators argue for greater disclosure of non-financial metrics, such as customer metrics. In contrast, managers typically complain that they are costly to report and reveal
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06/03/2014
• #Company Reporting
Perceived quality and Firm Risk: Does the Analyst translate?
Customers’ perceptions of quality are a leading indicator of firm success and risk. Therefore, the question arises concerning how customer-based perceptions of quality are channeled to financial
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06/03/2014
• #Shareholder Value
Sentiment, Customer Satisfaction and Stock Returns: higher Performance During Pessimistic Periods
Motivated by a lack of understanding for how investors’ emotional states affect their perceptions and valuations of customer satisfaction, this study employs a direct sentiment index to examine
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06/03/2014
• #Shareholder Value
Multidimensional Scaling of Visual Design: An Objective Approach of Determining Similarities
Multidimensional scaling (MDS) is a popular technique for the purpose of positioning a product/brand in the competitive space. While MDS has the advantage of transforming complex data into a
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06/03/2014
• #Research and Development
Logo Design: Examining Consumer Response to Figurativeness Across Cultures
Literature concerned with logo strategy suggests that the aesthetic appeal of brand logo significantly influences consumer reactions. The main purpose of this research is to study the influence of
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06/03/2014
• #Marketing Messaging
Children’s Brand Logo Preference: A Phonetic Symbolism Perspective
Brand logos play a particularly important role for child consumers. This study investigates children’s preference for inventive brand logos manipulated using phonetic symbolism principles. Using an
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06/03/2014
• #Advertising to children
What Effect do Competitors’ Prices Have on Demand in Fashion E-Commerce?
We empirically estimate price elasticities in the online fashion retailing industry and quantify individual components stemming from both the own-price as well as competitive effects. In contrast to
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06/03/2014
• #Competitiveness
Conveying Customized Nutritional Information: Willingness-To-Pay and Consumer Segments
Nutritional labels on the food we purchase are designed to combat an increase in food related diseases. However, despite being shown to offer consumers some benefits, their influence is moderated by
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06/03/2014
• #Product Labeling