Exposure to Mastery and Perceived Self-Efficacy
We hypothesize and test that observing masterful performances of experts at difficult activities increases one’s perceptions of self-efficacy at those same activities. The exertion of control
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06/03/2014
• #Education and Training
A Way Around the Left-Digit Bias? The Role of Mental Number Representations in Rounding Decisions
Why are consumers’ price judgments anchored on prices’ leftmost digits and when do people round fractional prices (e.g., $2.99 to $3.00) during mental computations? Three experiments show that
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06/03/2014
• #Price Fixing
On investigating the Role of Network Effects as Moderating Enabler in Product-Harm Crises
There is a growing interest in research regarding the antecedents that impact consumer responses in times of product-harm crises. Still, most of the existing studies seem to, either, focus on
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06/03/2014
• #Defective Products
A Meaningful Embrace: Contingent Effects of Embodied Cues of Affection
Can a mere gesture lead to intimate product bonding? In this research, we find that affectionate gestures (e.g. hugging, stroking) can serve as routes to object attachment. We suggest that the mere
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06/03/2014
• #Marketing Messaging
AI- Driven Social Media Monetization Policy and Consumer- Centric Engagement in Digital Marketing
This study explored social media monetization policy in Nigeria as a potential avenue for a new social contract as a digital economy development indicator and entrepreneurship sustainability. By
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09/30/2025
• #Marketing
Methods for the Construction of A Management Discipline: An Applied Approach in Brazil
Knowledge of the history of a management discipline is of great importance for the understanding of its evolution and its current state. The importance of structuring historical methods related to
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06/03/2014
• #Planning and Strategy Management
Linking Strategy-As-Practice knowledge and Multi-Stakeholder Brand Meaning Co-Creation: Insights from a Small, Non-Commercial Institutional Context
In this paper, we adopt a strategy-as-practice perspective and establish a link to the practices of brand meaning cocreation. We contribute empirical insights gained in the context of a small,
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06/03/2014
• #Marketing
Developing a Comprehensive Business Sustainability Index Based Upon the Triple Bottom Line (TBL) Approach
It is imperative that all organisations should become sustainable over the long-run, but many are not familiar with these practices and the impact thereof. Various efforts have been made to develop
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06/03/2014
• #Corporate Social Responsibility