Memory Effects of Past Sponsorships
Despite considerable interest in the long-term effects of sponsorship, few studies examine the ongoing effects when sponsorships have expired. This article fills this research gap by developing and
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06/03/2014
• #Corporate Image
Who Gets Hurt in a Local Economic Crisis: Strategic Renewal and Internationalization Effects
Local economic crises are part of the growth trajectory of emerging markets yet the literature fails to offer insights on why some firms in emerging markets are more affected than others by a local
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06/03/2014
• #Planning and Strategy Management
The Effect of Firm Size, Sector and Age in the Relation between Proactive Marketing and Firm Performance in Times of Crisis: A Multigroup Analysis
Economic crises represent a threat to the survival of firms. However, a strategic marketing response can contribute to transform said threat into an opportunity. This study analyzes if the relation
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06/03/2014
• #Planning and Strategy Management
Corporate Social Responsibility as a Catalyst for Sentimental Stock Price Corrections
Abstract: Extant research finds that firms can buffer the effects of sentimental stock price corrections when bubbles burst by increasing their customer satisfaction. Research also shows that
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06/03/2014
• #Corporate Social Responsibility
The Role of Market Orientation and Organizational Learning in Managing Economic Crisis: The Case of Greece
The literature reflects remarkably little effort to develop a framework for understanding how market orientation and organizational learning can help managers manage through economic crises. Using
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06/03/2014
• #Planning and Strategy Management
The Impact of Value Orientations on Consumer Attitudes Towards CRM
Taking the Schwartz’s theory of human values as a conceptual framework, this paper investigates the impact of values on consumer attitudes towards cause-related marketing (CRM). The study is based
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06/03/2014
• #Social Impact
Green Consumption: The Roles of Green Value, Perceived Utilities and Purchase Intention
This research conceptualizes three dimensions of consumer’s perceived green value and investigates its direct relationship with purchase intentions. The research also investigates the mediating
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06/03/2014
• #Social Impact
Why Do Consumers Get Revenge Online: A Cross National Examination
Online consumer revenge is costing companies millions of dollars annually. Yet, few studies have investigated the factors that influence consumer revenge online and the extent to which they persist
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06/03/2014
• #Consumer Activism