Pay For Clean and Green? Assessing the Willingness to Pay More for Green Power
Green marketing is largely concerned with resources conservation and the development of environmentally friendly strategies (Oyewole 2001). Past research has examined the attitudes and behaviours
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06/03/2014
• #Environment and Nature
Contemporary Marketing Practices in Russia: Transactions, Relationships and Interactions. Evidence from Empirical Research
Emerging markets represent a significant part of the world economy and tend to expand their share, but they are still not well examined. Specifically, one of the BRIC economies, Russia seems to be
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06/03/2014
• #Business Practices
Asymmetric Effects of Causal Attribution in Service Encounters
Recent service research has paid increasing attention to the effect that emotions displayed by service employees have on customer hedonic well-being. However, fairly little is known about contextual
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06/03/2014
• #Customer Satisfaction
The Antecedents of Export Performance of Brazilian Smes: The Non-linear Effects of Customer Orientation
The relationship between customer orientation and export performance has been assumed in the literature to have a linear relationship, neglecting the possibility of non-linear relationships between
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06/03/2014
• #Competitiveness
Supporting Customers at Success and Failure: Does It Make Difference for Novice and More Experienced Customers?
This research differentiates between social support received by experienced and novice service users at success and failure times of the service experience and examines their differential effects on
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06/03/2014
• #Customer Satisfaction
Tell It in the Newspaper: Sharing Critical Incidents through WOM
This study takes a look at critical incidents occurred in service encounters as experienced by the customers. This is done by analyzing word-of-mouth communications on a forum for public opinion
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06/03/2014
• #Media Reporting
The Role of Emotional Contagion in Service Encounters
Although the role of emotions receives increasing attention in service research, hitherto literature has not focused on the construct of emotional contagion, which is understood as a customer’s
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06/03/2014
• #Customer Satisfaction
Do Retailers Benefit from Deploying Customer Analytics?
Prior research has documented a general positive relationship between the deployment of customer analytics and firm performance. In this research we focus on the retailing industry, an industry
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06/03/2014
• #Business Practices