The Influence of E-WOM Characteristics on Online Repurchase Intention: The Mediating Role of Trust and Perceived Usefulness
With the expansion of Internet as a tool for exchanging information, companies include in their websites a virtual space to share information among users. This study explores the characteristics of
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06/03/2014
• #Customer Satisfaction
The Moderating Role of Perceived Relationship Investment on the Dynamics of Identification, Satisfaction and Loyalty Towards Facebook Brand Pages
The recent expansion of new technologies offers many opportunities for brand building. This paper adds to the extant literature by investigating the determinants of the success of brand social
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06/03/2014
• #Marketing
Experiments with Crossed Effects in Marketing Communication Research: What Do the Experimental Settings Tell Us?
Experimental designs often are analyzed using a Repeated Measures ANOVA. Yet, this method does not suffice to describe all variance in a crossed effects experiment. Responses are generated from the
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06/03/2014
• #Marketing Messaging
Eliciting Attribute-Based Preferences From Scarce Big Datasets
The ability to estimate attribute-based preferences of individual customers is crucial for a wide variety of marketing tasks. However, the scarcity of Big Data arrays prohibits such estimation in
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06/03/2014
• #Marketing
Visualizing Asymmetric Competition Among Over 1,000 Products Using Big Search Data
Understanding competition is essential for every firm. Unfortunately, information on who competes with whom is scarce. Traditional research approaches such as surveys and panels are time consuming,
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06/03/2014
• #Competitiveness
ETHICAL CONSUMERISM AND THE RISE OF CONSCIOUS BUYING IN THE FMCG SECTOR
Ethical consumerism and the rise of conscious buying have emerged as transformative trends in the Fast-Moving Consumer Goods (FMCG) sector. Increasing awareness of environmental sustainability,
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09/23/2025
• #Ethical Lifestyle
Digital on Day 1 of UNGA80: Technology for humanity
Welcome to the first daily report from the General Debate at the 80th session of the UN General Debate (UNGA80). Our daily hybrid AI–human reports bring you a concise overview of how world leaders
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09/24/2025
• #Government Policy
Patterns of in-Media Consumption Behavior: the Case of Online Magazines
In a world of declining subscription bases, magazine publishers are focusing on content to retain customers. we examine one aspect of content in the context of online subscription magazines, namely
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06/03/2014
• #Marketing