Valuing Organic Food-Differences Between Virtue and Vice Categories of Organic Food Products
Drawing on the theoretical frameworks of expected utility, religious and institutional perspectives, we try to understand whether differences exist in consumers’ evaluation of relative vice and
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06/03/2014
• #Product Labeling
Social Values and Bandwagon Motivations in the Context of Luxury Consumption
The global luxury market has seen an incredible increase in value during the last decades. Notwithstanding its volume, the marketing of luxury products has only attracted limited attention from
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06/03/2014
• #Marketing Messaging
Psychological Distance of Consumers’ Selves: Reality Vs. Ideals
Consumers’ ideal self-concepts are rather hypothetical and related to the future as compared to actual self-concepts which are experienced in the here and now. Thus, the ideal self-concept may be
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06/03/2014
• #Marketing
The Safety of (status) Objects: An Investigation of how Status Consumption Buffers Existential insecurity in Materialistic Consumers
This project contributes to the literature on the consequences of materialism. In particular, two studies are reported that suggest that materialistic consumers buffer their existential insecurity
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06/03/2014
• #Culture and Lifestyle
Stereotypes, Cognitive Performance, and Implicit Discrimination of Elderly Consumers
Population aging will have a fundamental impact on the economy and society over the coming decades. But how are elderly people viewed by society? Age stereotypes can work as primes, having a
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06/03/2014
• #Discrimination
I Want you to Open my Letter: Effects of Uncommon Envelope Formats and Materials
The challenge for direct mailings is to get opened by the receiver since a huge number of direct mail ends up in the trash bin without being read. Uncommon envelope formats and materials might be
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06/03/2014
• #Marketing
“Good” versus “Popular taste” Appeals and their Importance in Driving Consumer’s Product Evaluations
Despite the fact that expert judgments play a critical role in aesthetic consumption decisions, no final answer has been given to the question if knowing what experts consider regarding meeting good
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06/03/2014
• #Marketing Messaging
Sharing Sensations: Effect on Product Evaluation
Humans, as social beings, are motivated to create a shared reality with others in terms of beliefs, emotions, or inner states. This desire is related to the “saying-is-believing” effect, which
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06/03/2014
• #Marketing Messaging