The Ant and the Grasshopper: Understanding Personal Saving Orientation
Asset building and wealth creation lead to sound financial health. At the heart of this process is the role of saving. If we can understand factors resulting in good saving behaviors, we can develop
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06/03/2014
• #Personal Choice
The Impact of Brand Strength on Consumers’ Reactions towards E-WOM
Prior research has demonstrated a strong influence of eWOM on consumers. However, it is not known whether individuals react differently to eWOM when it concerns a strong brand rather than a weak
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06/03/2014
• #Marketing
Which One Was First? The Impact of the Purchase Order on the Sunk-Cost Effect
The impact of sunk costs on decision making is well researched in a variety of disciplines. Yet, we argue that previous studies may have overestimated the effect strengths by not accounting for the
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06/03/2014
• #Planning and Strategy Management
An Added Value of Neuroscientific Tools to Understand Consumers’ in-Store Behaviour
Little is still understood about the actual in-store purchase process. Here, we report that prior ad exposure affects in-store decision-making. By using mobile eye-tracking and electroencephalography
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06/03/2014
• #Marketing
Investors’ Risk Behavior in Times of Crisis: A Cross Cultural Study
Recent research shows that by decoupling the risk response behavior of individual market participants into the separate components of risk perception and risk attitude, a more robust
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06/03/2014
• #Risk Management
Study of the Concert Experience Lived by Consumers. Interpretive Analysis of Quantitative Data
The purpose of this paper is to define and enhance the understanding of the lived consumption experience of the concert by means of a particular theoretical approach and a methodological approach
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06/03/2014
• #Social Impact
Customer Acceptance of Usage Behavior-Based Prices
Usage behavior-based pricing is a frequently discussed innovative approach in designing more efficient value propositions for services of which the operating cost heavily depends on customer
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06/03/2014
• #Value for Money
Can FMCG Producers Get Away with Deceptive Packaging and Slack Filling? An investigation of Consumer Attitudes and Behaviours
Although the practice of deceptive packaging is neither new nor unknown, the literature on this issue is very scare. The aims of this research are to discover the extent to which consumers are aware
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06/03/2014
• #Consumer Protection