Beyond Helping: The Role of Psychological Distance in Cause-Related Product Buying Decision
Psychological distance has been established as a key antecedent to social and temporal related decision-making among consumers, along with the presentation of marketing stimuli. While much of these
Read More »
06/03/2014
• #Social Impact
Online Big Brother: Social Media Users’ Privacy Perceptions and their Personal Data Disclosure Strategies
As more companies base their marketing strategies on data gathered or acquired from online social networks, our research main focus is to identify how reliable this data might be considered, taking
Read More »
06/03/2014
• #Data Protection
Conscientious Consumers: The Relationship Between Political Orientation and Sustainable Consumption
Our consumption choices about where to shop and what to buy, articulate something about our political beliefs and how we believe society should function in order to achieve social justice (Jost,
Read More »
06/03/2014
• #Personal Choice
Expert or Customer? A Multi-Category Investigation of the Impact of Online Review Source on its Effectiveness
With the growing role of Internet in everyday life and in consumer practices, the impact of online content not generated by marketers has attracted attention from the part of researchers and
Read More »
06/03/2014
• #Marketing
Personal Inquiry and Social Recommendation: Online Word-of-Mouth Generation for Service Retailers on Daily Deal Sites
In this study we investigate how product (service) features and terms of transaction affect two very different word-of-mouth (WOM) activities: personal inquiry and social plugin clicks (SPC).
Read More »
06/03/2014
• #Marketing
I Hated the Service I Found on Groupon: Should I Hate Groupon Too? Whether Consumer Likes and Complaints about a Service on Social Media Spill over to the Deal Site
Social Media provides consumers with easy tools to express love or hate for brands, including online deal sites (e.g. Groupon). Tracking, understanding and reacting to such social media sentiment
Read More »
06/03/2014
• #Customer Satisfaction
Brands and the Virtual Self: Network Effects on Self-Congruent Facebook ‘likes’, and Brand Outcomes
Consumers’ use of brands has been widely studied in offline contexts. However, its examination in online social networks, such as Facebook, is more recent. This study investigates whether network
Read More »
06/03/2014
• #Marketing
Can Online Anti-Brand Communities Devalue Sponsorship Engagements? Findings from a Mixed Methods Study from the Sports Context
The internet has given rise to anti-brand communities which are forming around common aversions toward brands. We illuminate this phenomenon in the context of social networking sites and consider
Read More »
06/03/2014
• #Consumer Activism