Managing Brand Architecture – The Impact of Corporate and Product Brands
The complexity of brand portfolios has considerably increased within the last few years. This raises important challenges for many corporations. In this context, the current state of brand
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06/03/2014
• #Corporate Image
The Effect of Negative Popularity on Consumer Preferences
Consumers post online reviews, affecting the evaluation of products and services. Yet, little is known about the importance of the number of reviews for consumer decision making. we conduct an online
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06/03/2014
• #Consumer Protection
The Effects of Social Media and Webcare Strategies on Hotel Attitude and Booking Intentions
In order to minimize the effects of NWOM, companies have begun to make their presence known in social media by searching for and responding to comments about their brand in consumer posts through
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06/03/2014
• #Marketing
Dimensions of Social Capital for Tourists’ Online Knowledge Sharing: A Comparison Between Tripadvisor & Facebook
This paper examines tourists’ knowledge sharing behavior in social media. Based on the social capital theory, we aim to identify factors influencing three dimensions of social capital (cognitive,
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06/03/2014
• #Marketing
Subjective Norms In E-tourism Context: A Study of the Impact of Subjective Norms on Intention to Book Online
Subjective norms are considered the most important source of information when a consumer is making a purchasing decision (Lin, 2007). This influence seems to be important in e-tourism context. The
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06/03/2014
• #Marketing
Modeling of the Acceptance of Mobile Payment Systems in Virtual Social Networks
Although mobile-related technologies are widely accepted in today’s society, mobile payment in Virtual Social Networks (VSN) is not among the most widely used mobile services. Throughout this paper
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06/03/2014
• #New Products and Services
Mobility - Unveiling Essence and Value of Mobile Technology
This paper aims to map distinctive mobile technology values. In doing so this paper uses empirical data given by users who engage with mobile technology on both personal and professional levels.
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06/03/2014
• #Technological Advancement
A Comparative Analysis of the Adoption of SMS, NFC and QR-Based Mobile Payment Systems
The rapid growth of mobile technology among the world’s population has led many companies to attempt to exploit mobile devices as an additional sales tool. This study compares the factors that
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06/03/2014
• #Research and Development