The internet has become one of the main channels for the promotion and sale of services related to tourism. As a result, producers and distributors alike are keen to resolve the question as to which
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Although emotional labor and work-life balance gain considerable interest in research and practice, current literature has neglected to investigate their interconnections and influence on
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Eroticism and metaphor are frequently used in advertising. However, questions remain as to their combined cognitive and ethical effects across metaphorical variants used and dependent upon viewers’
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Contemporary calls for research suggests exploring how those who are vulnerable can improvise, navigate, solve problems and gain access to consumption related experiences. Through forty in-depth
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The provision of customized products and services is a major challenge for firms in various industries. This article aims to improve understanding of workplace conditions stimulating frontline
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This paper discusses the relationship between donation (donation of time and money) and happiness. Through a survey with a probabilistic sample from a large Brazilian city the authors found that
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The majority of studies on servicescapes focus on the customer side neglecting the important impact on the employee side. Furthermore, no study has ever empirically validated the notion that service
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The overall purpose of this study is to advance the current social media literature by providing insights into the causal patterns of psychological factors underlying individuals’ social media
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