FUNCTIONAL CONGRUENCE, STUDENT SATISFACTION, AND STUDENT HOUSING PREFERENCE
The current study used 5 factors (bedroom, building quality, facilities, and monthly rental) to predict preference for student housing in South Africa. A five-point Likert scale was used for
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07/11/2023
• #Customer Satisfaction
THE FACTORS AFFECTING GEN Z’S LOYALTY TOWARD ONLINE MARKETPLACES
Generation Z is the generation coming after Millennials and before Generation Alpha. Although there is not a clear-cut consensus on the time span covering the birth dates of Gen-Zers, it is generally
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07/11/2023
• #Marketing Messaging
LITERATURE REVIEW OF CONTEMPORARY PERSPECTIVES ON MANAGEMENT OF BUSINESS FOR SMEs IN THE DIGITAL ERA
Current research lacks in-depth insights into the digital transformation management of business processes in Small and Medium sized enterprises. The aim of this article is to develop a framework for
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07/11/2023
• #Education and Training
A GENDER COMPARISON OF THE FACTORS INFLUENCING GENERATION Y STUDENT CONSUMERS’ WEARABLE ACTIVITY TRACKER USAGE INTENTIONS
Since its commercialisation around 2009, the smart wearables market experienced significant growth with an expected 105.3 million units to be shipped by 2024. Although the diffusion and adoption of
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07/11/2023
• #Research and Development
AN INTEGRATED FINANCING FRAMEWORK FOR GREENING SOUTH AFRICAN CITIES
The National Development Plan encourages metropolitan cities to provide their communities with healthy, safe, and sustainable environments (SA, 2012a:37-38). However, the issue faced by South African
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07/11/2023
• #Public Health and Welfare
INTERACTIONS OF ETHICAL MARKETING SCALE WITH CUSTOMERS’ DEMOGRAPHICS IN THE MEDICAL SCHEME SECTOR
Internationally, medical schemes must deliver ethical and eco-sustainable goods and services at affordable prices or barely survive the increasing competitive pressure. Ethical marketing, i.e.
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07/11/2023
• #Marketing
NEGLIGENT DRIVING AS A CAUSATIVE FACTOR TOWARDS ROAD TRAFFIC ACCIDENTS IN SOUTH AFRICA
Every year the lives of approximately 1.3 million people are cut short because of a road traffic crash and this is according to World Health Organisation in 2022, between 20 and 50 million more
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07/11/2023
• #Public Health and Welfare
THE SOUTH AFRICAN GROCERY SMEs ABILITY TO ENDURE COMPETITION FROM LEADING RETAILERS AND REMAIN SUSTAINABLE
The small and medium-sized enterprises (SMEs) are crucial players in the economy of nations, through their contributions to growth domestic product (GDP) and for social upliftment in job and wealth
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07/11/2023
• #Competitiveness