LEVERAGING AI-DRIVEN DIGITAL MARKETING STRATEGIES TO AUTOMATE THE LEAD GENERATION MECHANISM OF THE REAL ESTATE INDUSTRY IN THE UNITED STATES
This paper examines the use of AI and digital strategies for lead generation in the United States real estate industry. Traditional methods of lead generation are labour-intensive and time-consuming
Read More »
07/11/2023
• #Marketing
EMPLOYING BILLBOARD MARKETING AS A TOBACCO DE-MARKETING STRATEGY FOR YOUNG ADULTS
The current study examined the influence of billboard marketing (independent variable /Color & Size, Celebrity Images, Brand Image & Logo, and Texture and Message; dependent variable / young
Read More »
07/11/2023
• #Marketing
SOUTH AFRICAN YOUTH ENTREPRENEURIAL INTENTION: MEDIATING ROLE OF ATTITUDE
Worldwide, entrepreneurship portrays an influential role in the economic growth and development of a country. Entrepreneurs play an essential role in any economy through business start-ups and
Read More »
07/11/2023
• #Executive Responsibility
ENVIRONMENTAL FACTORS IMPACTING FEMALE STUDENTS’ ENTREPRENEURIAL INTENTION
Entrepreneurship has been a topic of interest for over a century. Worldwide, the phenomenon is acknowledged as a source for economic growth and development. Since the late nineteenth century
Read More »
07/11/2023
• #Business Practices
EXAMINING PODCAST MARKETING SUCCESS – PERSPECTIVES OF THE IS SUCCESS MODEL
Research on podcast marketing success is limited, particularly from a developing economy perspective. This study examined podcast marketing success from a developing economy perspective,
Read More »
07/11/2023
• #Marketing Messaging
THE IMPACT OF SMALL AND MEDIUM ENTERPRISES (SMEs) ON ECONOMIC GROWTH IN SOUTH AFRICA
Small and medium enterprises (SMEs) perform a strategic role in the economic performance of any country. This strategic role in the economy revolves around the production of products and services,
Read More »
07/11/2023
• #Economic Empowerment
THE IMPACT OF SMALL AND MEDIUM ENTERPRISES (SMEs) ON ECONOMIC GROWTH IN AMERICA
SMEs play a critical role in the economic growth of every nation, such as generating work opportunities, income and wealth creation, and poverty reduction. These enterprises are very important in
Read More »
07/11/2023
• #Economic Empowerment
UNPACKING THE COMPLEXITY OF PUBLIC SERVICE RECOVERY STRATEGIES IN THE AIRLINE INDUSTRY
This study explores public service recovery (SR) strategies in the airline industry by analyzing the factors that influence effective SR, including customer perception, joint experience of the
Read More »
07/11/2023
• #Customer Service