STUDENT-UNIVERSITY IDENTIFICATION: A BRAND PERSONALITY REFLECTIVE NARRATIVE PERSPECTIVE
This qualitative study explores student-university brand identification and brand personality to determine suitable themes for higher education institutions’ (HEIs) brand communication. Thematic
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07/11/2023
• #Education and Training
EXPLORING ONLINE SHOPPING EXPERIENCES OF LOW-INCOME CONSUMERS IN AN EMERGING E-RETAILING MARKET
This qualitative study sought to differentiate between low-income customers’ intentions towards online and in-store purchases of FMCG retailers/brands in South Africa. Additionally, low-income
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07/11/2023
• #Customer Protection
SERVICE QUALITY AND CUSTOMER SATISFACTION IN PUBLIC BUS OPERATIONS IN ZAMBIA
Public transportation systems are critical levers for sustainable urban development; hence, the need for empirical evidence to inform policies and interventions. Zambian transport policy 2019 shows
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07/11/2023
• #Public Service
VALIDATING AN ORGANIC FOOD PRODUCT PURCHASE BEHAVIOUR MODEL AMONGST SOUTH AFRICAN GENERATION Y CONSUMERS
Combined with the increasing demand for organic foods throughout the world, South Africa has seen a rise in the demand for safer sustainable business practices and organic products. Based on the
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07/11/2023
• #Food Standards
IDENTIFYING KEY USABILITY CHARACTERISTICS FOR FASHION BRAND AUGMENTED REALITY APPS
This study identifies the key usability characteristics of augmented reality (AR) apps in the fashion industry to improve their effectiveness for customers. To achieve this, a qualitative content
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07/11/2023
• #Marketing
UNDERSTANDING STRATEGIES FOR SERVICE FAILURE RECOVERY IN OPEN DIGITAL GOVERNMENT
The purpose of this study is to evaluate the strategic process for effectively dealing with online public service failures as recovery strategies in Pakistan. The specific context is the National
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07/11/2023
• #Public Service
CORPORATE FRAUD AT THE SMALL ENTERPRISE FINANCE AGENCY AFFECTS THE ECONOMIC GROWTH IN SOUTH AFRICA
Corporate fraud can be very harmful to any organisation because it may lead to companies collapsing and cause economic downfall in a country. One of the factors that has a negative impact on a
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07/11/2023
• #Investigations and Indictments
INTEGRATION OF IOT IN INCUBATOR BUSINESS FRAMEWORK: A CONCEPTUAL REVIEW
Business incubation is a crucial instrument for assuring the growth of small and medium-sized firms (SMEs), especially considering the rapidly evolving and noticeable trends in technology across the
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07/11/2023
• #Technological Advancement