Sensory Brand Experience, Price Insensitivity, and Purchase Intention: Mediating Roles of Customer Affective Commitment
Pakistani retail business focuses on old retailing methods and does not employ innovative retailing concepts. This research aims to show how sensory brand experience affects price sensitivity and
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09/23/2022
• #Marketing Messaging
The Mediating Role of Brand Advocacy: Investigating its Antecedents and Consequences in the Context of Smart Phone Users in Pakistan
Extant literature suggests that opinion leaders promote brand advocacy, an innovative tool for changing organizational culture. A few studies have explored the association between opinion leaders and
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10/22/2022
• #Marketing
Use Of Influencers As Impact And Ethics In Digital Advertising
With the widespread use of the Internet and social media, innovations have also emerged in the activities carried out in the field of marketing. Along with traditional media, social media channels
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12/30/2022
• #Marketing Messaging
Sustainable Consumption, Consumer Protection and Sustainable Development: Unbundling Institutional Septet for Developing Economies
This chapter investigates the role of consumption in sustainable development and, drawing on the institutional and stakeholder theoretic models, examines its institutional implications for developing
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12/19/2019
• #SDGs
Role of Ethics in Global Business
Man wants success, since the success of a person in personal, professional, and social life depends on his patterns of communication behavior, the correction of these patterns also plays an essential
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09/30/2022
• #Corporate Governance
When Brand Distinctiveness is in the AI of the Beholder –Trademark Law for Autonomous Intelligent Shopping Agents
Trademark law is quintessentially a response to all-too-human cognitive failures: We have limited time, limited attention spans, limited memory and an ability for pattern recognition that on the one
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01/05/2023
• #Product Labeling
The impact of inovation reputation to consumers
In the same way that companies are aware of sales and market shares, they are also concerned about their own reputation. Nowadays, reputation for innovation is something that some companies seek to
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12/21/2018
• #Corporate Image
SKILLS REQUIREMENTS FOR GRADUATES IN INFORMATION TECHNOLOGY TO ENTER THE INDUSTRY 5.0 LABOUR MARKET IN SOUTH AFRICA
Modern industries depend on effective computer systems and a highly skilled digital workforce. As such, economic work sectors in South Africa such as manufacturing, financial services and digital
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07/11/2023
• #Technological Advancement