Marketing Messaging
A Decade Of Marketing Analytics And More To Come: JMA Insights
The Journal of Marketing Analytics was created in 2013 by Palgrave Macmillan from the merger of the Journal of Targeting, Measurement, and Analysis for Marketing (20012012) and the Journal of Read More »
Performing Culture And Problematizing Identity Through "Anything For Selena"
Podcasts cover a wide range of topics and genres that can be created and developed for diverse and niche audiences. Using an inductive approach, we explore the connections and insights the podcast Read More »
Cues Adopted By Consumers In Examining Corporate Website Favorability: An Empirical Study Of
Purpose - The purpose of this paper is to explore, reconcile and depict corporate website favorability (CWF), its antecedents and consequences in the financial setting in the UK and Russia context. Read More »
Author: Elena Ageeva, Charles Dennis, Pantea Foroudi, TC Melewar
Contributor: eb™ Research Team
Online Social Shopping: The Impact Of Attitude, Customer Information Quality, Effectiveness Of
Socialisation through online social media has changed the pattern in which customers behave. Few studies have examined the implication of social network website in online retailing context by Read More »
Author: Sajad Rezaei
Contributor: Esmaeil Daliri, Wan Khairuzzaman Wan Ismail eb™ Research Team
ONLINE ENGAGEMENT IN THE AUTOMATED AND COLLABORATIVE GAMIFICATION TRENDS
The online engagement is one of the biggest challenges in the context of digitalization. Consumers, clients, and networks are looking for their services and applications for solving their problem in Read More »
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