Marketing Messaging

Article

With Or Without You: How Second Person Pronouns Engage Listeners

What makes cultural products popular? Could products that literally speak to “you” be more engaging? Academics have long been interested in whether the use of second person pronouns (e.g., you, Read More »

Date: 2018
Author: Grant Packard, Jonah Berger
Contributor: eb™ Research Team
Article

The “Upper Limit Framing” Effect: Upper Limit Framing Of A Cost Estimate Influences Consumption

Consumers often make consumption choices on the basis of estimates, rather than actual temporal or monetary costs. Frequently, marketers interchangeably use “less than” vs. “not more than” Read More »

Date: 2018
Author: Sudipta Mukherjee, Frank May
Contributor: eb™ Research Team
Article

Sensory Stimulation For Sensible Consumption: Multisensory Marketing For E-tailing Of Ethical

Amidst strong competition and lack of resources and functional superiority, ethical brands may seek an experiential approach to marketing online. A between-subjects online experiment (N = 308) shows Read More »

Date: 03/2019
Author: Vignesh Yoganathan, Victoria-Sophie Osburg, Pervaiz Akhtar
Contributor: eb™ Research Team
Article

Digital Transformation In Participation Banking

Participation banking was established as an alternative to the traditional banking system. Funds collected from savers in participation banks are offered to people who request funds through various Read More »

Date: 07/07/2023
Author: Murat ER, Hülya ER, Remzi ALTUNIŞIK
Contributor: eb™ Research Team
Article

The Effect Of Price Fairness Perception On Repurchase Intent In Dynamic Pricing: A Study On Users

One of the most important issues of marketing in the internet environment is pricing. Pricing is a very important factor for consumers and businesses. Holiday booking sites have to price the goods or Read More »

Date: 07/07/2023
Author: Kader GÜLSEVER, İnci ERDOĞAN TARAKÇI
Contributor: eb™ Research Team
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