Marketing Messaging

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WRITTEN COMMUNICATION OF A LARGE ORGANIZATION WITH INSTITUTIONAL CUSTOMERS

Efficient written communication, in accordance to the highest standards in this area, is a very important element of building relations of a large organization with clients. It refers particularly to Read More »

Date: 06/21/2018
Author: Grazyna Rosa, Izabela Ostrowska, Leszek Gracz, Kamila Slupinska
Contributor: eb™ Research Team
Article

Linking Emotional Brand Attachment And Sales Promotion To Post-Purchase Cognitive Dissonance: The

The primary objective of this research is to develop a better understanding of consumers post-purchase psychological state by examining the influence of sales promotion and emotional brand attachment Read More »

Date: 11/30/2020
Author: Muhammad Imad Ud Din AKBAR, Bilal AHMAD, Mirza Huzaifa ASIF, Shahid Ali SIDDIQUI
Contributor: eb™ Research Team
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