Marketing Messaging
THE FACTORS AFFECTING GEN Z’S LOYALTY TOWARD ONLINE MARKETPLACES
Generation Z is the generation coming after Millennials and before Generation Alpha. Although there is not a clear-cut consensus on the time span covering the birth dates of Gen-Zers, it is generally Read More »
Author: V. Aslihan Nasir, Hande B. Turker, Ece D. Aykac, E. Baran Unal
Contributor: eb™ Research Team
THE INFLUENCE OF EASE OF USE, USEFULNESS, AND INFORMATION QUALITY ON CONSUMERS’ SATISFACTION WITH
Social media platforms were initially encouraged as a means for socially interacting with family and friends. However, with the rapid advancements in the commerce environment, social media platforms Read More »
EXAMINING PODCAST MARKETING SUCCESS – PERSPECTIVES OF THE IS SUCCESS MODEL
Research on podcast marketing success is limited, particularly from a developing economy perspective. This study examined podcast marketing success from a developing economy perspective, Read More »
GREEN BEAUTY PRODUCT LOYALTY: A MODEL VALIDATION
The beauty product industry is one with a lucrative forecast, as this industry had a global revenue of approximately 571.1 billion US dollars in 2022, expected to grow by 3.8 percent annually. Where Read More »
Perceived Benefits And Risks In Adoption Intention Of Fast Fashion Rental Services: An Empirical
Thesis Purpose: The present research investigates the relationship between five perceived benefits: environmental, hedonic, financial, functional, and social, as well as two perceived risks: hygiene Read More »
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