Marketing Messaging

Article

The Impact Of Outdoor Temperature On Pricing And Advertising Policies For Weather-sensitive

The demand of weather-sensitive products, such as refreshing drinks, varies with outdoor temperature. But when temperatures change, retailers lack a framework to adapt marketing mix elements, such as Read More »

Date: 02/04/2021
Author: Régis Chenavaz, Octavio Escobar, Xavier Rousset
Contributor: eb™ Research Team
Article

Manufacturer And Retailer Brand Acceptance Under Different Levels Of Purchase Involvement

Consumers usually care who is standing behind the brand – a well-known manufacturer, or retailer, whose store is being visited, or an anonymous producer. Branding type in terms of implied brand Read More »

Date: 02/2008
Author: Kristina Maikštėnienė, Viltė Auruškevičienė
Contributor: eb™ Research Team
Article

Sensory Brand Experience, Price Insensitivity, And Purchase Intention: Mediating Roles Of Customer

Pakistani retail business focuses on old retailing methods and does not employ innovative retailing concepts. This research aims to show how sensory brand experience affects price sensitivity and Read More »

Date: 09/23/2022
Author: Dr. Muhammad Ahmad-ur-Rehman
Contributor: Hafiz Salman Asghar, Zahid Hussain, Dr. Sehar Zulfiqar eb™ Research Team
Article

Use Of Influencers As Impact And Ethics In Digital Advertising

With the widespread use of the Internet and social media, innovations have also emerged in the activities carried out in the field of marketing. Along with traditional media, social media channels Read More »

Date: 12/30/2022
Author: Sinan AKSEKİ
Contributor: eb™ Research Team
Article

CONSUMING AND ENGAGING WITH NEWS IN SOCIAL MEDIA: DO ALL USERS HAVE SIMILAR MOTIVES?

Social media has become an indispensable part of our daily lives in today’s world. As it permeates various aspects of users’ lives such as building and keeping social interactions, shopping or Read More »

Date: 07/11/2023
Author: Hande B. Turker, V. Aslihan Nasir, Begum Yilmaz, Yasemin Sucu
Contributor: eb™ Research Team
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