Marketing
Promoting Pi Day: Consumer Inferences About Special Day-Themed Promotions
Using marketing promotions to attract customers is so prevalent that it takes something special for a given promotion to stand out (Kalwani and Yim 1992). In the Internet age, firms can ensure that a Read More »
Author: Daniel M. Zane, Kelly L. Haws, Rebecca Walker Reczek
Contributor: eb™ Research Team
Toward Optimal Symbolic Recovery: Comparing “Thank You” And “Sorry” In Addressing Service
Service delay, or unexpected delay after a service has been scheduled (Taylor 1994), is the most common type of service failure (Goodwin and Ross 1992). Unlike product failure that usually requires Read More »
Author: Yanfen You, Xiaojing Yang, Lili Wang, Xiaoyan Deng
Contributor: eb™ Research Team
The Impact Of Price And Size Comparisons On Consumer Perception And Choice
In packaged-goods retailing, manufacturers and retailers seek to set price levels and select package sizes such that their products are optimally competitive. In doing so they can choose to Read More »
Paying To Purchase A Conversation Topic
People want to express themselves (Berger and Heath 2008), and signaling research has found that they use products to do so (Escalas and Bettman 2003). However, sometimes people do not want to Read More »
Growing Up Rich And Insecure Makes Objects Seem Human: Childhood Material And Social Environments
The socioeconomic environments in which people grow up have a lasting influence on how they think and behave. Of unique interest to this research, social class can influence people’s preferred Read More »
Author: Jodie Whelan, Sean T. Hingston, Matthew Thomson, Allison R. Johnson
Contributor: eb™ Research Team
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