Stimuli Ordering Effects in Survey Research
Although the order of survey questions as a bias on survey results has gained considerable attention, there appears to have been little interest in the effects of the order of stimuli presentation.
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06/03/2014
• #Opinion Polling and Statistics
From Services to Product: Free-Riding on the Spillover Effects? A Study in the Telecommunication Context.
The current research examines spillover effects from services to product with branded element. Results from a study among 136 participants have shown that customers’ attitudes towards services of a
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06/03/2014
• #Marketing
The Influence of Product Information on Status Consumption: The Mediating Role of Perceived Awareness of Others
For status conveying goods conspicuously consumed, perceived awareness of others about a product should play a key role in the purchase process. In 3 experiments we show that providing more
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06/03/2014
• #Awareness and Visibility
An S-D Logic Based Communication Strategy to Inform New Zealand Women of Zero Alcohol in Pregnancy
Effective communication of messages is integral to achieve social changes. Commonly used tools are mass media but they are expensive. Within the marketing literature there is movement towards service
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06/03/2014
• #Social Impact
Antecedents and Consequences of Perceived Investment Value
To gain a more comprehensive view to non-institutional investment behavior, this study develops and tests a set of hypotheses linking self-congruence, risk profile and investment experience with
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06/03/2014
• #Shareholder Value
When Waiting Time Requires Manager Attention: A Field Study in the Restaurant Industry
Past research demonstrated that waiting time satisfaction has a positive effect on service evaluation. However, where many services consist of multiple stages, few studies consider an evaluation of
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06/03/2014
• #Customer Satisfaction
“No Goal Conflict!” Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives
The survival of museums in the leisure market is challenged by a growing experience economy. However, many still refrain from strategic experiential marketing strategies because they fear to
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06/03/2014
• #Marketing
Eliciting Consumer Decision-Making in Health Care - A Qualitative Study on Hospital Choice Behavior
During the last decade, the traditional paternalistic approach to decisions in the realm of health care has been progressively replaced by the understanding of patients as sovereign consumers of
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06/03/2014
• #Public Health