Buying Private Label Durable Products: Influence of Perceived Risk and Anticipated Satisfaction
Based on the purchase of a plasma television, this present study analyses the influence of general satisfaction with private labels, perceived similarity, in terms of quality between the private
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06/03/2014
• #Customer Satisfaction
Private Label Alone? Consequences of ‘Only-PL’ Assortments on Store Switching Intentions
Brand delisting refers to the removal of all items of a single brand, leading to the unavailability of the brand within a store. Recent professional publications indicate that national brand (NB)
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06/03/2014
• #Marketing
Improving Agent-Based Models Of Diffusion Effects
We argue that agent-based modeling, as currently practiced, suffers from two deficiencies. first, the assumptions are often unverified and, second, these assumptions may be insufficient. Deficiencies
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06/03/2014
• #Research and Development
Emergency Purchasing Situations: Implications for Consumer Decision-Making
We introduce Emergency Purchasing Situations (EPS) as a distinct buying context. EPS arise as a result of an unexpected need or timing of a need, and lead consumers to take a decision within a
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06/03/2014
• #New Products and Services
Revisiting Fear Appeal theory: A Psychological Entropy Paradigm
This article expands and reinterprets prior work on fear appeals, contending that major inconsistencies in fear appeal research may arise from the assumptions of versatility, fear centrism and
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06/03/2014
• #Public Service
Extending Marketing’s Influence Earlier in the Development Cycle: Exploring Marketing Effects in the Future Smart Electricity Grid
Marketing needs innovative approaches to show its influence at an early stage of product development. we propose an approach, building on simulation modeling, for exploring marketing effects for
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06/03/2014
• #Marketing
Comparative Study of the Marketing Strategies of Local vs. Multinational Pharmaceutical Companies in Loosely Regulated highly Competitive Markets
This paper looks at the marketing strategies used by the pharmaceutical companies in Lebanon, a loosely regulated highly competitive market. It provides a comparative analysis between Multinational
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06/03/2014
• #Marketing
The Performance of Domestic and Foreign Firms in Emerging Markets – The Moderating Role of FDI Motives and the Institutional Environment
Foreign firms operating in emerging markets are commonly assumed to outperform their local competitors and thereby pose a serious threat to domestic firms. In most cases, the superiority of foreign
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06/03/2014
• #Competitiveness