Luxury Experiences over the Life Course: Insights into Generation Y
This study adopts a life course perspective to broaden our current understanding of the complex nature of consumer luxury experiences. Narrative biographical interviews with members of Generation Y
Read More »
06/03/2014
• #Culture and Lifestyle
Making Sense of Multiplicity: Examining Young Consumers’ Emic Constructions of the Self
While there has been enduring interest in the topic of multiple selves in consumer research, the literature has paid little attention to multiple selves in a youth context. This study seeks to
Read More »
06/03/2014
• #CSR Practice
Towards a Behavioral Vaccine: Exposure to Accessible temptation When Self-Regulation Is Endorsed Enhances Future Resistance to Similar Temptations in Children
Restricting access to temptation is a popular way to counter the obesity epidemic in children. As restrictions cannot be widely applied and may have adverse long-term effects, we examine if exposure
Read More »
06/03/2014
• #Health and Safety
What Makes a Video Game Hit? An Empirical Investigation of Three Console Platforms
The video game industry is a branch of the entertainment sector that is of growing cultural and economic relevance. Some video games these days are now produced and marketed with budgets of more than
Read More »
06/03/2014
• #Technological Advancement
Shopping Via Smartphones – An Investigation on Selected Drivers and Consequents of Customers’ Perceived Enjoyment
Online shops accessible through smartphones present retailers with the challenge to create a shopping environment that effectively complements the conventional online shop. So far, research focuses
Read More »
06/03/2014
• #Marketing Messaging
Collecting Data Via Smartphones - Exploring Ways How to Reach Respondents
The advent and increasing popularity of smartphones open up new approaches to study people and collect primary data. While market researchers are working to develop appropriate methods for collecting
Read More »
06/03/2014
• #Research and Development
Discriminant Validity Where There Should Be None: Positioning Same-Scale Items in Separated Blocks of a Questionnaire
In questionnaires, items can be presented in a randomized format (items from one scale are mixed with items from other scales) or in a grouped format (same-scale items are presented in the same
Read More »
06/03/2014
• #Opinion Polling and Statistics
Analysis The Compositional Data in Marketing Research
Abstract: The paper is devoted to the usage of constant sum scale in marketing research. These scales are popular in attitude and preference modeling. They belong to the broader group of ipsative and
Read More »
06/03/2014
• #Marketing