Extending Marketing’s Influence Earlier in the Development Cycle: Exploring Marketing Effects in the Future Smart Electricity Grid
Marketing needs innovative approaches to show its influence at an early stage of product development. we propose an approach, building on simulation modeling, for exploring marketing effects for
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06/03/2014
• #Marketing
Comparative Study of the Marketing Strategies of Local vs. Multinational Pharmaceutical Companies in Loosely Regulated highly Competitive Markets
This paper looks at the marketing strategies used by the pharmaceutical companies in Lebanon, a loosely regulated highly competitive market. It provides a comparative analysis between Multinational
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06/03/2014
• #Marketing
The Performance of Domestic and Foreign Firms in Emerging Markets – The Moderating Role of FDI Motives and the Institutional Environment
Foreign firms operating in emerging markets are commonly assumed to outperform their local competitors and thereby pose a serious threat to domestic firms. In most cases, the superiority of foreign
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06/03/2014
• #Competitiveness
Customer Perceptions of Service Recovery Fairness: An Empirical Investigation in the Thai Hotel Sector
A fair recovery positively influences customer satisfaction and repatronage intentions following a service failure. While the link between perceived recovery fairness (justice) and customer
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06/03/2014
• #Customer Satisfaction
The Influence of the Net Promoter Score (NPS) on Actual Online Word-of-Mouth
The Net Promoter Score (NPS) is a widely used measurement tool for customer loyalty. While common practice for many companies across multiple industries, academics are not convinced about the NPS
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06/03/2014
• #Customer Satisfaction
Service Adoption and Defection Decisions: Understanding the Effects of Social Influences in Consumers’ Social Networks
The processes of products’ adoption and defection are closely related and are likely to influence each other. We utilize social network information and information regarding customers’ adoption
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06/03/2014
• #Social Commerce
Social Networking Sites as Means to Create Customer Loyalty
In the last few years, Social Networking Sites (SNS) have become very useful for firms, allowing them to attract new customers and to manage the customer-brand relationships. In this context, we
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06/03/2014
• #Marketing
Multichannel versus Pure E-securities Brokers: Impact of Customers’ Assessment of Website Attributes on E-relationship
This study compared customers of multichannel securities brokers with customers of pure e-brokers in their evaluations of online website attributes and the attributes’ impacts on e-trust and
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06/03/2014
• #Customer Satisfaction