Honey, we have to talk! How Shareholders React to the Design of Product Recall Messages
Previous research showed that consumers as well as shareholders react negatively to product recalls. Research holds that adapting the recall communication to the recall specific setting helps to
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06/03/2014
• #Defective Products
“Fifty ways to leave your Cell Phone”: Product Obsolescence, Product Replacement and Product Attachment.
Decreasing life span and accelerated product replacement process for technological products refer to the crucial question of product relative and psychological obsolescence, raising environmental
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06/03/2014
• #Environment and Nature
Worse Than Bad: Predicting Inferences about Product Quality from Memory
Could brands associated with mostly negative information–those with poor reputations–be perceived as superior to unrecognized brands? A reasonable consumer should value reputation; however, it is
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06/03/2014
• #Product Quality
Small Urban Retailers: A Motivational Approach to the Spanish Case
The word “motivation” comes from the Latin word “movere” meaning “to move”. On that basis, this paper proposes a scale of measurement of the motives that move a consumer to shop in small
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06/03/2014
• #Social Impact
Reward Alleviates Moral Licensing Effect
Past psychology research has found an increased tendency to act unethically after people have already behaved in an ethical way, known as moral licensing effect. In this research, we propose that
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06/03/2014
• #Education and Training
Focusing on Details Results in Tolerance: How Construal Level Theory Relates to Consumer Ethical Beliefs
To get a better idea of when consumer misconduct is most likely, we relate construal level (CL) to consumers’ tolerance towards ethically questionable consumer practices. Prior research on CL and
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06/03/2014
• #Consumer Activism
Drivers of Sales Innovation in Business-To-Business Firms
This paper defines the term sales innovation, offers an operationalization of the concept, and discusses antecedents of sales innovation in terms of important internal and external drivers. An
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06/03/2014
• #New Products and Services
Effects of Psychological Distance in Brand-Related Social Media Posts on Consumers’ Evaluation and Attitude Formation
This study examines the effects of temporal and spatial distance in negative online brand post narratives on consumers’ evaluations of brands. Drawing on construal level theory, the authors
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06/03/2014
• #Marketing Messaging