Is Good + Bad = Neutral? How Consumers Integrate Information to Form Ethical Brand Perceptions
Companies are increasingly concerned about their ethical image and that of their brands. This research builds on the recently emerging literature on consumer perceived ethicality (CPE) and
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06/03/2014
• #Corporate Image
Cause Involvement and Brand-Cause Fit as Determinants of Consumer Responses to CRM Campaigns
The present research contributes to the CRM literature by examining the interactive effects of brand-cause fit and cause involvement on consumer attitudes and participation intentions towards CRM
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06/03/2014
• #Corporate Social Responsibility
Helping Adolescents When Time is of the Essence
The authors investigate how duration of a chat conversation impact adolescents’ perceptions of service quality of a child helpline and test whether this impact varies depending upon the seriousness
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06/03/2014
• #Customer Satisfaction
Exploring Effects of Personal Values on Consumer Evaluation of Service Quality: An Empirical Study
This research examines the effects of personal values measured by Schwartz Value System on the five dimensions of service quality as introduced by SERVQUAL in an attempt to provide a deeper
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06/03/2014
• #Customer Satisfaction
Re-Examining the Influence of Service Delivery System Effectiveness on Perceived Service Quality
This article focuses on the effectiveness of the Service Delivery System (SDS) and re-examines its influence on customers’ perceived service quality. In this study, the influence of SDS
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06/03/2014
• #Customer Satisfaction
Franchise Fairs: A Relevant Signal in Franchise Choice
This study addresses how potential franchisees who are embarking on their first start-up venture choose which franchise chains they wish to enter into business with. Working within the framework of
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06/03/2014
• #Marketing
Innovation, Internationalization, Value Chain Position, and Export Orientation in the Petroleum Subsea Industry
We study possible drivers for export orientation in the petroleum maritime subsea industry in the Hordaland region of Western Norway. Consistent with previous research, survey data reveal that
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06/03/2014
• #Collaboration and Partnership
Understanding the Normative Role of Industry Standards in Channel Negotiations
Regarding pricing policies and negotiation outcomes, industry standards play a significant role in practice, but often appear arbitrary, and are most likely suboptimal from a profit-maximizing
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06/03/2014
• #Business Practices